Background
The HKCC Business Excellence Contest is an annual business competition organised by Hong Kong Community College of The Hong Kong Polytechnic University (PolyU HKCC) for Secondary 4 to Secondary 6 students. The theme for the competition this year is "Transforming Business with Artificial Intelligence".
Artificial Intelligence ("AI") is the intelligence demonstrated by machines and the term "artificial intelligence" is often used to describe machines or computers mimicking "cognitive" functions that humans associate with the human mind, such as learning and problem solving (Russell & Norvig 2009, p. 2). The AI technology is transforming modern businesses with advanced process automation capabilities. As a result, corporations can reach numerous objectives such as growing profits, acquiring a new market segment, enhancing efficiency and accuracy in customer services, increasing brand loyalty, improving customer satisfaction and so on. For instance, hotel services can make use of AI to offer a better hotel management system. AI gets acquainted with guests by learning and remembering their food and drink orders, room type bookings, concierge requests, laundry services, spa and fitness usage, car rentals, local travel packages and other details of guests' stay. It will then analyse this data and offer appropriate and personalised options, e.g. advice of specific local restaurants and provision of preferred tea bags inside the rooms, from the moment the guests check-in again in next visits.
Through participating in this competition, students will analyse the business of a real corporation in Hong Kong and make use of their creativity and critical thinking skills to develop new service(s) with AI technology for this corporation to create a distinctive opportunity to move forward and achieve specific objectives. Moreover, students will develop better appreciation of theories and practices of business as well as generic attributes and abilities such as observation, communication, teamwork, analytical and organisation skills.
Awards and Prizes
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Gold Award |
HK$8,000 book coupons + trophy + certificates for individual members |
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Silver Award |
HK$6,000 book coupons + trophy + certificates for individual members |
|
Bronze Award |
HK$5,000 book coupons + trophy + certificates for individual members |
|
Merit (2 awardees) |
HK$3,000 book coupons + certificates for individual members |
|
Judges Commendation |
HK$1,000 book coupons + certificates for individual members |
Eligibility
The competition is open to full-time Secondary 4 to Secondary 6 students in Hong Kong. Each student team must consist of 3 to 6 members from the same school. The application must be coordinated by the school principal or a teacher.
Scope of Work
Students have to select a real corporation in Hong Kong, conduct a business and market analysis, and develop and explain new service(s) with AI technology for this corporation in order to create a distinctive opportunity to move forward and achieve specific objective(s). 20% weighting will be given for the business and market analysis and 80% weighting will be given for the creativity and feasibility of the new service(s) with AI technology in order to achieve specific objectives.
A guest talk will be arranged for participants in Mid-January 2021 to enhance their knowledge and skills of conducting a business and market analysis, and the application of AI in businesses.
- Report Outline
(a) Introduction
(b) Main text- Business and market analysis
- Proposal of new service(s) with AI technology together with clear examples, i.e. what new service(s) is/are developed and how it/they will be used for the corporation.
- Explanation and justifications of the objective(s) to be achieved through the proposal.
(c) Conclusion
- Report Format
(a) The written report must be provided either in English (maximum 1,000 words) or Chinese (maximum 1,300 words), excluding the cover page, table of contents and appendices.
(b) Appendices are optional and should be limited to 10 pages.
(c) The font size of the content should be Times New Roman 12 point for the English version or 新細明體 12 point for the Chinese version (except the headings/titles).
(d) Single-line spacing with at least one-inch margins (top, bottom, left and right). - Report Cover
(a) Full names of team members
(b) Name of school
(c) Name of the business
(d) Date of submission
(e) Contact details (email address, telephone number, etc.) of the team coordinator
Registration Procedure
- Online Registration
You can click here for registration; or - Register by Email, Fax or Post
You can click here to download the application form.Please return the completed application form either -
- by email to ccoffice@hkcc-polyu.edu.hk ; or
- by fax at 2625-4159; or
- in person or by post to PolyU West Kowloon Campus, Room N1302, 13/F, 9 Hoi Ting Road, Yau Ma Tei, Kowloon. Please specify on the envelope "HKCC Business Excellence Contest 2020/21".
The deadline for registration is 8 January 2021 (before 5:30 p.m.).
Submission of the Written Report
- Please submit your written report either in person or by post to PolyU West Kowloon Campus, Room N1302, 13/F, 9 Hoi Ting Road, Yau Ma Tei, Kowloon. Please specify on the envelope "HKCC Business Excellence Contest 2020/21".
- The deadline for submission of the written report is 19 February 2021 (before 5:30 p.m.).
Adjudication
- First Round Adjudication
Twenty most outstanding teams will be selected; and from them the best 5 teams will be selected for the Final Round Adjudication and the 15 other outstanding teams will be offered the Judges Commendation.The First Round Adjudication results will be released through the PolyU HKCC's website at www.hkcc-polyu.edu.hk/business_excellence_contest2020 by 5 March 2021.
- Judging Criteria for the First Round Adjudication
- Does the team present the written report clearly and concisely?
- Does the team generate creative, and feasible new service(s) with AI technology in order to achieve specific objective(s)?
- Does the team provide a persuasive analysis, realistic objectives, and concise conclusion?
- Final Round Adjudication
The best 5 teams will be required to submit a PowerPoint file with voice-over of a 15-minute verbal presentation to ccoffice@hkcc-polyu.edu.hk by 1:00 p.m., 27 March 2021 for the Final Round Adjudication. The presentation could be delivered in English or Cantonese. The winners of the Gold, Silver, Bronze and Merit Awards will be selected. The result of the Final Round Adjudication will be released on 16 April 2021 through the PolyU HKCC's website at www.hkcc-polyu.edu.hk/business_excellence_contest2020. The champion, first runner-up, second runner-up, the other two finalist teams and the 15 winners of the Judges Commendation will be informed of the awards collection arrangement.
- Judging Criteria for the Final Round Adjudication
- Does the team present the ideas clearly, concisely and interestingly?
- Does the team provide a comprehensive business and market analysis and realistic objectives, and generate creative and feasible new service(s) with AI technology in order to achieve the specific objective(s)?
Presentation of Awards and Prizes
The Awards Presentation Ceremony scheduled for 27 March 2021 will be cancelled.
Adjudication Result
Please click for the results of the First Round and Final Round Adjudication.
Calendar of Events
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Date |
Event |
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8 January 2021 |
Deadline for registration |
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22 January 2021 |
Online Guest Talk on enhancing student knowledge and skills of conducting a business and market analysis and application of AI in businesses |
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19 February 2021 |
Deadline for submission of the written report |
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On or before 5 March 2021 |
Announcement of the 15 winners of the Judges Commendation and the 5 best teams for the Final Round Adjudication |
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27 March 2021 |
Deadline for submission of PowerPoint file with voice-over of the best 5 teams for the Final Round Adjudication |
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16 April 2021 |
Result Announcement of the Final Round Adjudication |
Enquiries
Tel.: 3746-0123
Email: ccoffice@hkcc-polyu.edu.hk
Website: www.hkcc-polyu.edu.hk/business_excellence_contest2020