2024-10-04
On 4 October 2024, over 120 students attended a guest talk titled "How Can Two Brands Be Incorporated to Create a Successful Summer Promotion?" delivered by seasoned marketer Mr Valiant Yip.
As the founder of a marketing consultancy, Mr Yip shared his extensive experience in the creation, execution, and evaluation of a recent marketing campaign for key clients in the context of the Paris Olympic Games. He highlighted essential qualities for successful marketers and expressed his passion for the industry in the talk.
