Organised by the Division of Business, the "BAFS Talk Series - Bringing Theory to Practice" was held on 2 March 2019 on PolyU Hung Hom Bay Campus for secondary school students. It was our honour to have Mr Joe Lam, Director of Digital Marketing and e-Commerce in a luxury resort group in Macau, as our guest speaker and shared his valuable experience in applying traditional marketing strategies in the digital era.  More than 90 secondary school students and teachers from 12 schools attended the talk.