Higher Diploma

Programme Code:	8C121-SVM (Programme of PolyU West Kowloon Campus 理大西九龍校園課程)
Programme Leader:
Assistant Programme Leader:

What is this programme about?

• Why this programme?Articulation rate over 72% in 2020
  Diverse elective subjects offer you a multi-dimensional ...

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  • Articulation rate over 72% in 2020
  • Diverse elective subjects offer you a multi-dimensional perspective on different service industries to enhance your flexibility in further studies and employment
  • Company visits and industry seminars to understand operations of the service industry
  • Flexible Work-Integrated Education (WIE) arrangements to facilitate application of knowledge learned. Students may recommend internship jobs or participate in the WIE offered by the College
  • The programme has obtained the accreditation from the Hong Kong Institute of Marketing (HKIM). Students are eligible to apply for student membership of HKIM and graduates are granted partial exemption from professional examinations

  This programme not only teaches you skills and knowledge of service management, service marketing and customer relationship management, etc., but also offers you ample internship opportunities to apply those skills and knowledge in real settings. It prepares you for a career in the service industry while giving you a firm foundation for further studies in related disciplines.

  HKCC Associate Degree/ Higher Diploma programmes are listed on the Qualifications Register (QR) of The Government of the Hong Kong Special Administrative Region (HKSAR); the qualification is recognised under the Qualifications Framework (QF) and is commensurate with Level 4 of the Generic Level Descriptors. For details of the QR and QF, please click here.
  
  This programme has 5 or more subjects included in the list of reimbursable courses under the Continuing Education Fund. For details, please click here.
• Graduate Sharing
  

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• What will I learn?Curriculum Structure
  You are required to take, in two years, 20 - 21 subjects in total, ...

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  Curriculum Structure

  You are required to take, in two years, 20 - 21 subjects in total, comprising 5 - 6 General Education Subjects and 15 Discipline-specific Subjects.

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  General Education Subjects

  3 Compulsory Subjects

  • Academic English (Business) I OR English for Academic Studies (Business) I
  • Academic English (Business) II OR English for Academic Studies (Business) II
  • Chinese Communication for College Students (Cantonese Version) ^C OR Chinese Communication for College Students (Putonghua Version) ^C OR Elementary Chinese ^{E & C ~}

  ^~ Students who are non-Chinese speakers, or whose Chinese standards are at junior secondary level or below are required to take this subject.

  2 - 3 Elective Subjects ^*# (from the following cluster areas)

  • Community, Organisation and Globalisation
  • History, Cultures and World Views
  • Human Nature, Relations and Development
  • Language and Communication
  • Science, Technology and Environment

  ^* Students with Level 3 or above in any one HKDSE subject (other than English) only need to take two General Education elective subjects.

  For the full list of more than 15 General Education subjects, please click here.

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  Discipline-specific Subjects

  11 Compulsory Subjects

  • Customer Relationship Management
  • Financial Accounting
  • Information Technology for Business
  • Introduction to Economics
  • Introduction to Marketing
  • Introduction to Service Management
  • Managing Organisations
  • Mathematics and Statistics for College Students
  • Quality Management of Service Operations
  • Retail and Sales Management
  • Service Marketing

  4 Elective Subjects ^# (from the following subjects)

  • Advertising and Promotion
  • Business Law
  • Business Putonghua ^C
  • Commercial Banking in Hong Kong
  • Consumer Behaviour
  • Financial Management
  • Food Service Operations
  • Fundamentals of Human Resources Management
  • Fundamentals of Logistics and Supply Chain Management
  • Global Transport and Trade Operations
  • Hotel Operations
  • Introduction to International Business
  • Introduction to Inventory and Warehousing Management
  • Introduction to Management Science
  • Introduction to Tourism
  • Marketing in China
  • Negotiation Skills
  • Principles of Insurance
  • The Events Industry
  • Training and Development
  • Travel Agency Operations
  • Workplace Practicum ^{E & C}

  ^#Offering of individual elective subjects is subject to resources and quota availability.
  
  Medium of Instruction: Most subjects are taught in English, although due to their nature and objectives, some subjects are taught in Chinese. Language subjects are taught in the language in question.
  
  E & C English and Chinese
  C        Chinese

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  Intended Learning Outcomes

  Upon successful completion of this programme, graduates will be able to achieve its intended learning outcomes. For details, please click here.

• Where will I go after HKCC?Articulation Track Record of Graduates
  More than 50 local bachelor's degree programmes ...

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  Articulation Track Record of Graduates

  More than 50 local bachelor's degree programmes have admitted graduates from HKCC's Higher Diploma Scheme in Business. For the articulation track record of graduates, please click here.

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  Career Prospects

  • Banking and Financial
  • Convention and Exhibition
  • Hotels
  • Insurance
  • Logistics
  • Marketing
  • Service Marketing and Retail
  • Tourism

  Among the employed graduates of this programme in 2020, 50% found a job within 3 months after graduation.

  Source: HKCC Graduate Survey 2020 (figures as of 5 October 2020)

• Admission Score

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  Admission Score for this programme (2021/22 Cohort):

  13.56(Mean); 16 (Highest)

  Click here to view admission score (2021/22 Cohort) for all programmes.