Associate Degree

Programme Code:	8C113-ADV
Academic Division:	Division of Social Sciences, Humanities and Design
Programme Leader:	HUNG, Kwong-yin Brian
WhatsApp:	37460409

Programme Code:	8C113 - ADV
Programme Leader:

What is this programme about?

• Why this programme?Well-equipped learning facilities: design studios, IT laboratories, metal and wood workshop, multi-purpose ...

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  • Well-equipped learning facilities: design studios, IT laboratories, metal and wood workshop, multi-purpose studios, and critique area
  • Opportunities to participate in design projects for clients
  • Guest lectures, seminars, international design forums, exhibitions, field trips; workplace and factory visits
  • Annual exhibition and publication of students' final year projects

  This programme will equip you with a solid foundation of generic professional skills and broad-based knowledge for lifelong learning. You will get acquainted with different aspects of advertising design, such as advertising and promotion, marketing, branding, and advertising production. After graduation, you will be able to pursue further studies in related disciplines or a career in a design discipline. In 2023, the articulation rate for this programme was 95%.

  HKCC Associate Degree/ Higher Diploma programmes are listed on the Qualifications Register (QR) of The Government of the Hong Kong Special Administrative Region (HKSAR); the qualification is recognised under the Qualifications Framework (QF) and is commensurate with Level 4 of the Generic Level Descriptors. For details of the QR and QF, please click here.
  
  
  

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• What will I learn?Curriculum Structure
  You are required to take, in two years, 19-20 subjects in total, ...

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  Curriculum Structure⁺

  You are required to take, in two years, 19-20 subjects in total, comprising 13-14 General Education Subjects and 6 Discipline-specific Subjects.

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  General Education Subjects

  9 Compulsory Subjects
  Language subjects

  • Academic English (Design) I OR English for Academic Studies (Design) I
  • Academic English (Design) II OR English for Academic Studies (Design) II
  • Chinese Communication for College Students (Cantonese Version) ^C OR Chinese Communication for College Students (Putonghua Version) ^C  OR Elementary Chinese ^{E & C ~}

  Mathematics, IT and Critical Thinking subjects

  • Creative and Design Thinking
  • Mathematics in Design Context
  • Multimedia Fundamentals

  Discipline-relevant General Education subjects

  • Fundamental Visualisation Skills
  • Introduction to Visual Studies ^{E & C}

  Essential Components of General Education (Non-credit bearing)

  • Two e-modules:

  1. Academic Integrity
  2. National Education 

  ^~Students who are non-Chinese speakers, or whose Chinese standards are at junior secondary level or below are required to take this subject.

  4-5 Elective Subjects^*# (from the following cluster areas)

  • Chinese History and Culture
  • Cultures, Organisations, Societies and Globalisation
  • Human Nature, Relations and Development
  • Language and Communication
  • Science, Technology and Environment

  For the full list of more than 70 General Education subjects, please click here.
  
  

  ^*Students with Level 3 or above in any one HKDSE subject (other than English) only need to take four General Education elective subjects.
  
  Medium of Instruction: Most subjects are taught in English, although due to their nature and objectives, some subjects are taught in Chinese. Language subjects are taught in the language in question.
  
  E & C English and Chinese
  C        Chinese

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  Discipline-specific Subjects

  4 Compulsory Subjects

  • Design Studio (Advertising Design)
  • Final Project in Advertising Design
  • Introduction to Design I
  • Introduction to Design II

  2 Elective Subjects^# (from the following subjects)

  • Advertising and Marketing Communications
  • Advertising Production
  • Applied Photography
  • Branding and Corporate Identity
  • Interactive Digital Design

  ⁺For students admitted from 2022/23
  ^#Offering of individual elective subjects is subject to resources and quota availability.
  
  Medium of Instruction: Most subjects are taught in English, although due to their nature and objectives, some subjects are taught in Chinese. Language subjects are taught in the language in question.

  E & C English and Chinese
  C        Chinese

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  Intended Learning Outcomes

  Upon successful completion of this programme, graduates will be able to achieve its intended learning outcomes. For details, please click here.

• Where will I go after HKCC?Articulation Track Record of Graduates
  More than 40 local and overseas bachelor's degree ...

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  Articulation Track Record of Graduates

  More than 40 local and overseas bachelor's degree programmes have admitted graduates from HKCC's Associate Degree Scheme in Design. For the articulation track record of graduates, please click here.

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  Career Prospects

  • Advertising Account Executive
  • Advertising and Media Production
  • Advertising Assistant Art Director
  • Advertising Designer/ Artist
  • Administrative Assistant, Project Executive
  • Art Instructor
  • Customer Services Officer
  • Illustrator

  Among the employed graduates of this programme in 2022, 100% found a job within 3 months after graduation.

  Source: HKCC Graduate Survey 2022 (figures as of October 2022)

• Admission Score

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  Admission Score for this programme (2023/24 Cohort):

  14.69 (Mean); 19 (Highest)

  Click here to view admission score (2023/24 Cohort) for all programmes.