Curriculum Structure+
You are required to take, in two years, 19-20 subjects in total, comprising 13-14 General Education Subjects and 6 Discipline-specific Subjects.
General Education Subjects
9 Compulsory Subjects
Language subjects
- Academic English (Design) I OR English for Academic Studies (Design) I
- Academic English (Design) II OR English for Academic Studies (Design) II
- Chinese Communication for College Students (Cantonese Version) C OR Chinese Communication for College Students (Putonghua Version) C OR Elementary Chinese E & C ~
Mathematics, IT and Critical Thinking subjects
- Creative and Design Thinking
- Mathematics in Design Context
- Multimedia Fundamentals
Discipline-relevant General Education subjects
- Fundamental Visualisation Skills
- Introduction to Visual Studies E & C
Essential Components of General Education (Non-credit bearing)
- Academic Integrity
- National Education
4-5 Elective Subjects*# (from the following cluster areas)
- Chinese History and Culture
- Cultures, Organisations, Societies and Globalisation
- Human Nature, Relations and Development
- Language and Communication
- Science, Technology and Environment
For the full list of more than 70 General Education subjects, please click here.
Discipline-specific Subjects
4 Compulsory Subjects
- Design Studio (Advertising Design)
- Final Project in Advertising Design
- Introduction to Design I
- Introduction to Design II
2 Elective Subjects# (from the following subjects)
- Advertising and Marketing Communications
- Advertising Production
- Applied Photography
- Branding and Corporate Identity
- Interactive Digital Design
Intended Learning Outcomes
Upon successful completion of this programme, graduates will be able to achieve its intended learning outcomes. For details, please click here.