|Programme Code:||8C113 - ADV (Programme of PolyU Hung Hom Bay Campus 理大紅磡灣校園課程)|
This programme will equip you with a solid foundation of generic professional skills and broad-based knowledge for lifelong learning. You will get acquainted with different aspects of advertising design, such as advertising and promotion, marketing, branding, and advertising production. After graduation, you will be able to pursue further studies in related disciplines or a career in a design discipline. In 2020, the articulation rate for this programme was over 82%.
You are required to take, in two years, 18 - 19 subjects in total, comprising 12 - 13 General Education Subjects and 6 Discipline-specific Subjects.
~Students who are non-Chinese speakers, or whose Chinese standards are at junior secondary level or below are required to take this subject.
*Students with Level 3 or above in any one HKDSE subject (other than English) only need to take four General Education elective subjects.
For the full list of more than 50 General Education subjects, please click here.
#Offering of individual elective subjects is subject to resources and quota availability.
Medium of Instruction: Most subjects are taught in English, although due to their nature and objectives, some subjects are taught in Chinese. Language subjects are taught in the language in question.
E & C English and Chinese
Upon successful completion of this programme, graduates will be able to achieve its intended learning outcomes. For details, please click here.
More than 40 local and overseas bachelor's degree programmes have admitted graduates from HKCC's Associate Degree Scheme in Design. For the articulation track record of graduates, please click here.
No graduates of this programme in 2020 engaged in employment.
Source: HKCC Graduate Survey 2020 (figures as of 5 October 2020)
Click here to view admission score (2021/22 Cohort) for all programmes.