Associate Degree

Programme Code:	8C108-MK
Academic Division:	Division of Business and Hospitality Management
Programme Leader:	SUM, Ka-man Carmen
Assistant Programme Leader:	LEUNG, Kwok-way William / WONG, Wai-sum Phoebe
WhatsApp:	66393709

Programme Code:	8C108-MK
Programme Leader:
Assistant Programme Leader:

What is this programme about?

• Why this programme?Articulation rate nearly 95% in 2022
  “Marketing Professional Series” covering ...

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  • Articulation rate nearly 95% in 2022
  • "Marketing Professional Series" covering various activities such as workshops, guest talks by experienced marketers, and service learning to enrich students' practical insights
  • Industry-sponsored competitions, mentorship and internship opportunities to enhance students' competitiveness for further studies and employment
  • Partial exemption from professional examinations granted by the Chartered Institute of Marketing and the Hong Kong Institute of Marketing

  This programme will enable you to understand and apply theories and concepts of marketing and gain practical insights into the crucial contribution of marketing to business success.

  HKCC Associate Degree/ Higher Diploma programmes are listed on the Qualifications Register (QR) of The Government of the Hong Kong Special Administrative Region (HKSAR); the qualification is recognised under the Qualifications Framework (QF) and is commensurate with Level 4 of the Generic Level Descriptors. For details of the QR and QF, please click here.
  
  This programme has 5 or more subjects included in the list of reimbursable courses under the Continuing Education Fund. For details, please click here.
  
  

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• What will I learn?Curriculum Structure
  You are required to take, in two years, 21-22 subjects in total, ...

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  Curriculum Structure⁺

  You are required to take, in two years, 21-22 subjects in total, comprising 13-14 General Education Subjects and 8 Discipline-specific Subjects.

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  General Education Subjects

  9 Compulsory Subjects
  Language subjects

  • Academic English (Business) I OR English for Academic Studies (Business) I
  • Academic English (Business) II OR English for Academic Studies (Business) II
  • Chinese Communication for College Students (Cantonese Version) ^C OR Chinese Communication for College Students (Putonghua Version) ^C OR Elementary Chinese ^{E & C ~}

  Mathematics, IT and Critical Thinking subjects

  • Creative and Critical Thinking ^{E & C}
  • Information Technology for Business
  • Mathematics and Statistics for College Students

  Discipline-relevant General Education subjects

  • Introduction to Economics
  • Managing Organisations

  Essential Components of General Education (Non-credit bearing)

  • Two e-modules:

  1. Academic Integrity
  2. National Education 

  ^~ Students who are non-Chinese speakers, or whose Chinese standards are at junior secondary level or below are required to take this subject.

  4-5 Elective Subjects^*# (from the following cluster areas)

  • Chinese History and Culture
  • Cultures, Organisations, Societies and Globalisation
  • Human Nature, Relations and Development
  • Language and Communication
  • Science, Technology and Environment

  For the full list of more than 60 General Education subjects, please click here.
  
  

  ^*Students with Level 3 or above in any one HKDSE subject (other than English) only need to take four General Education elective subjects.
  
  Medium of Instruction: Most subjects are taught in English, although due to their nature and objectives, some subjects are taught in Chinese. Language subjects are taught in the language in question.
  
  E & C English and Chinese
  C        Chinese

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  Discipline-specific Subjects
  
  

  6 Compulsory Subjects

  • Advertising and Promotion
  • Consumer Behaviour
  • Customer Relationship Management
  • Financial Accounting
  • Introduction to Marketing
  • Marketing Research Fundamentals

  2 Elective Subjects^# (from the following subject domains)

  • Accounting
  • Banking and Financial Services
  • China Business
  • Event Management
  • Finance and Economics
  • Hospitality
  • Human Resources
  • International Business
  • Logistics
  • Management and Organisations
  • Marketing
  • Service Management
  • Tourism

  ⁺For students admitted from 2022/23
  ^#Offering of individual elective subjects is subject to resources and quota availability.
  
  Medium of Instruction: Most subjects are taught in English, although due to their nature and objectives, some subjects are taught in Chinese. Language subjects are taught in the language in question.

  E & C English and Chinese
  C        Chinese

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  Intended Learning Outcomes

  Upon successful completion of this programme, graduates will be able to achieve its intended learning outcomes. For details, please click here.

• Where will I go after HKCC?Articulation Track Record of Graduates
  More than 120 local and overseas bachelor's degree ...

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  Articulation Track Record of Graduates

  More than 120 local and overseas bachelor's degree programmes have admitted graduates from HKCC's Associate Degree Scheme in Business. For the articulation track record of graduates, please click here.

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  Career Prospects

  • Advertising, Promotion and Marketing Communications
  • Customer Services, Customer Relationship
  • Marketing and Business Development
  • Marketing and Sales / Telesales, Sales Administrators
  • Marketing Research
  • Public Relations
  • Retailing and Sales Promotion
  • Services and Event Marketing  

  Among the employed graduates of this programme in 2022, 100% found a job within 3 months after graduation.

  Source: HKCC Graduate Survey 2022 (figures as of October 2022)

• Admission Score

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  Admission Score for this programme (2022/23 Cohort):

  14.31 (Mean); 21 (Highest)

  Click here to view admission score (2022/23 Cohort) for all programmes.