Home | Contact Us | Graphical Version | 中文 | ENG
my.HKCC Staff CPCE Portal CPCE Libraries Alumni FAQs HKCC YouTube HKCC Facebook
Hong Kong Community College
Home > Programmes > Associate Degree > Associate in English for Business Communication
Associate in English for Business Communication
Programme Code: 8C110-EBC
Programme Leader: LAI, Wience Wing-sze 黎穎思
Assistant Programme Leader: CHAN, Zoe Ka-ling 陳嘉玲

Admission Score for this programme (2016/17 Cohort): 11-22
Click here to view admission score (2016/17 Cohort) for all programmes.

   

What is this programme about?

Why this programme?

Articulation rate nearly 88% in 2016
Comprehensive coverage encompassing ...

Graduate sharing

The diverse training in linguistic analysis provided by the Associate in English for Business Communication...

Why this programme?

 

  • Articulation rate nearly 88% in 2016
  • Comprehensive coverage encompassing business English, language and communication studies and business studies
  • Opportunities for overseas study trips to broaden horizons and enhance English proficiency

This interdisciplinary programme provides broad-based knowledge in biliteracy and trilingualism, critical thinking, and communication studies that help you build a solid foundation prior to acquiring discipline-specific knowledge, such as business English, language and communication, and business studies. Eventually, this programme prepares you for further studies or a career in specialised fields such as linguistics and language studies, communication and media studies, marketing, public relations or management.

 

What will I learn?

Curriculum Structure
You are required to take, in two years, 20 - 22 subjects in total, ...

Where will I go after HKCC?

Articulation Track Record of Graduates
More than 120 local and overseas bachelor's degree ...

What will I learn?

Curriculum Structure

 

You are required to take, in two years, 20 - 22 subjects in total, comprising 12 - 14 General Education Subjects and 8 Discipline-specific Subjects.

 

General Education Subjects

 

8 - 9 Compulsory Subjects

 

  • Chinese Communication for College Students@ OR Elementary Chinese~
  • Creative and Critical Thinking
  • Elementary Statistics
  • English for Academic Studies (Humanities and Communication) I
  • English for Academic Studies (Humanities and Communication) II
  • Information Technology for Language Studies
  • Introduction to Communication Studies
  • Practical English for College Students^
  • Putonghua for Cultural and Communication Purposes@

 

@Taught in Putonghua
~Students who are non-Chinese speakers, or whose Chinese standards are at junior secondary level or below are required to take this subject.
^Students with Level 3 or above in HKDSE English are exempted from taking this subject.

 

4 - 5 Elective Subjects*# (from the following cluster areas)

 

  • Community, Organisation and Globalisation
  • History, Cultures and World Views
  • Human Nature, Relations and Development
  • Language and Communication
  • Science, Technology and Environment

 

*Students with Level 3 or above in any one HKDSE subject (other than English) only need to take four General Education elective subjects.

 

For the full list of more than 50 General Education subjects, please click here

 

Discipline-specific Subjects

 

6 Compulsory Subjects

 

  • Business English
    • Professional English I
    • Professional English II
  • Language and Communication Studies
    • Analysis of English Grammar
    • Foundations of Linguistics
    • Languages, Cultures and Communication
  • Business Studies
    • Introduction to Marketing

 

2 Elective Subjects# (from the following subjects)

 

  • Bilingual Communication
  • Communication for Marketing
  • English for the Mass Media
  • Intercultural Communication in Business
  • Introduction to Literature in English
  • Introduction to Phonetics
  • Managing Organisations
  • Negotiation Skills

 

#Offering of individual elective subjects is subject to resources and quota availability.

 
Intended Learning Outcomes
 
Upon successful completion of this programme, graduates will be able to achieve its intended learning outcomes. For details, please click here.

Where will I go after HKCC?

Articulation Track Record of Graduates

 

More than 120 local and overseas bachelor's degree programmes have admitted graduates from HKCC's Associate Degree Scheme in Humanities and Communication. For the articulation track record of graduates, please click here.

 

Career Prospects

 

  • Administration
  • Customer Services
  • Editing and Publishing
  • Education
  • Human Resource Development
  • Public Relations
  • Sales and Marketing