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Articulation rate over 96% in 2016
Multi-faceted training in communication skills, ...
"The Associate in Public Relations and Communication programme gave me a first taste ...
This programme offers you diverse subjects such as event planning and promotion, advertising, news and public relations writing which will equip you with the professional skills to plan and implement effective corporate communication strategies. It facilitates your pursuit of further studies in related disciplines.
Leung Po-ting, Kathy
Graduate of Associate in Public Relations and Communication
Articulated into HKBU’s Bachelor of Social Sciences (Hons) in Communication - Public Relations and Advertising
"The Associate in Public Relations and Communication programme gave me a first taste of mass media and communication. Unlike other communication courses, this programme gave me a board sense (including business and communication areas) about public relations careers and communication knowledge which altered my perception towards the public relations industry."
During my two years at HKCC, I was inspired by subjects such as Public Relations Writing, Introduction to Marketing and Principles of Corporate Communication, etc. Besides, visits to companies like Phoenix Satellite Television and guest talks strengthened my determination to devote myself to the industry. I am certain that this programme can help students gain essential communication knowledge and seek their own right path.
You are required to take, in two years, 20 - 22 subjects in total, comprising 12 - 14 General Education Subjects and 8 Discipline-specific Subjects.
General Education Subjects
8 - 9 Compulsory Subjects
@Taught in Putonghua
~Students who are non-Chinese speakers, or whose Chinese standards are at junior secondary level or below are required to take this subject.
^Students with Level 3 or above in HKDSE English are exempted from taking this subject.
4 - 5 Elective Subjects*# (from the following cluster areas)
*Students with Level 3 or above in any one HKDSE subject (other than English) only need to take four General Education elective subjects.
For the full list of more than 50 General Education subjects, please click here.
6 Compulsory Subjects
2 Elective Subjects# (from the following subjects)
#Offering of individual elective subjects is subject to resources and quota availability.
Articulation Track Record of Graduates
More than 120 local and overseas bachelor's degree programmes have admitted graduates from HKCC's Associate Degree Scheme in Humanities and Communication. For the articulation track record of graduates, please click here.