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Home > Programmes > Associate Degree > Associate in Public Relations and Communication
Associate in Public Relations and Communication
Programme Code: 8C110-PR
Programme Leader: YOUNG, Ada 楊貽璐
Assistant Programme Leader: PHUA, Nathan Nexus Khong-thai 潘康泰

Admission Score for this programme (2016/17 Cohort): 11-20
Click here to view admission score (2016/17 Cohort) for all programmes.

   

What is this programme about?

Why this programme?

Articulation rate over 96% in 2016
Multi-faceted training in communication skills, ...

Graduate sharing

"The Associate in Public Relations and Communication programme gave me a first taste ...

Why this programme?

  • Articulation rate over 96% in 2016
  • Multi-faceted training in communication skills, public relations writing, marketing and business
  • Guest talks by industry professionals
  • Opportunities for visiting companies' public relations departments to understand their operation

 

This programme offers you diverse subjects such as event planning and promotion, advertising, news and public relations writing which will equip you with the professional skills to plan and implement effective corporate communication strategies. It facilitates your pursuit of further studies in related disciplines.

What will I learn?

Curriculum Structure
You are required to take, in two years, 20 - 22 subjects in total, ...

Where will I go after HKCC?

Articulation Track Record of Graduates
More than 120 local and overseas bachelor's degree ...

What will I learn?

Curriculum Structure

 

You are required to take, in two years, 20 - 22 subjects in total, comprising 12 - 14 General Education Subjects and 8 Discipline-specific Subjects.

 

General Education Subjects

 

8 - 9 Compulsory Subjects

 

  • Chinese Communication for College Students@ OR Elementary Chinese~
  • Creative and Critical Thinking
  • Elementary Statistics
  • English for Academic Studies (Humanities and Communication) I
  • English for Academic Studies (Humanities and Communication) II
  • Information Technology for Language Studies
  • Introduction to Communication Studies
  • Practical English for College Students^
  • Putonghua for Cultural and Communication Purposes@

 

@Taught in Putonghua
~Students who are non-Chinese speakers, or whose Chinese standards are at junior secondary level or below are required to take this subject.
^Students with Level 3 or above in HKDSE English are exempted from taking this subject.

 

4 - 5 Elective Subjects*# (from the following cluster areas)

 

  • Community, Organisation and Globalisation
  • History, Cultures and World Views
  • Human Nature, Relations and Development
  • Language and Communication
  • Science, Technology and Environment

 

*Students with Level 3 or above in any one HKDSE subject (other than English) only need to take four General Education elective subjects.

 

For the full list of more than 50 General Education subjects, please click here

 

Discipline-specific Subjects

 

6 Compulsory Subjects

 

  • Foundations of Translation
  • Introduction to Marketing
  • Language and Society
  • Principles of Corporate Communication I
  • Principles of Corporate Communication II
  • Public Relations Writing

 

2 Elective Subjects# (from the following subjects)

 

  • Advertising and Promotion
  • Chinese for Business and Administration
  • Consumer Behaviour
  • Corporate Event Operations
  • Foundations of Linguistics
  • Intercultural Communication in Business
  • Managing Organisations
  • Negotiation Skills

 

#Offering of individual elective subjects is subject to resources and quota availability.

 
Intended Learning Outcomes
 
Upon successful completion of this programme, graduates will be able to achieve its intended learning outcomes. For details, please click here.

Where will I go after HKCC?

Articulation Track Record of Graduates

 

More than 120 local and overseas bachelor's degree programmes have admitted graduates from HKCC's Associate Degree Scheme in Humanities and Communication. For the articulation track record of graduates, please click here.

 

Career Prospects

 

  • Business Development
  • Event and Conference Management
  • Marketing
  • Public Relations/Media Relations