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Home > Programmes > Associate Degree > Associate in Business (Marketing)
Associate in Business (Marketing)
Programme Code: 8C108-MK
Programme Leader: SUM, Carmen Ka-man 沈嘉敏
Assistant Programme Leader: CHAK, Serina Hau-yee 戚巧兒

Admission Score for this programme (2016/17 Cohort): 11-20
Click here to view admission score (2016/17 Cohort) for all programmes.

   

What is this programme about?

Why this programme?

Articulation rate nearly 90% in 2016
“Marketing Professional Series” covering ...

Graduate sharing

Keith chose HKCC’s Associate in Business (Marketing), hoping that he could acquire basic business knowledge and ...

Why this programme?

  • Articulation rate nearly 90% in 2016
  • “Marketing Professional Series” covering various activities such as workshops, guest talks by experienced marketers, service learning, etc. to enrich students’ practical insights
  • Industry-sponsored competitions, mentorship and internship opportunities to enhance students’ competitiveness for further studies and employment
  • Partial exemption from professional examinations granted by the Chartered Institute of Marketing and the Hong Kong Institute of Marketing

 

Through student-centred training and activities, this programme will enable you to understand and apply theories and concepts of marketing and gain practical insights into the crucial contribution of marketing to business success.

What will I learn?

Curriculum Structure
You are required to take, in two years, 20 - 22 subjects in total, ...

Where will I go after HKCC?

Articulation Track Record of Graduates
More than 120 local and overseas bachelor's degree ...

What will I learn?

Curriculum Structure

 

You are required to take, in two years, 20 - 22 subjects in total, comprising 12 - 14 General Education Subjects and 8 Discipline-specific Subjects.

 

General Education Subjects

 

8 - 9 Compulsory Subjects

 

  • Chinese Communication for College Students@ OR Elementary Chinese~
  • Creative and Critical Thinking
  • English for Academic Studies (Business) I
  • English for Academic Studies (Business) II
  • Information Technology for Business
  • Introduction to Economics
  • Managing Organisations
  • Mathematics and Statistics for College Students
  • Practical English for College Students^

 

@Taught in Putonghua
~Students who are non-Chinese speakers, or whose Chinese standards are at junior secondary level or below are required to take this subject.
^Students with Level 3 or above in HKDSE English are exempted from taking this subject.

 

4 - 5 Elective Subjects*# (from the following cluster areas)

 

  • Community, Organisation and Globalisation
  • History, Cultures and World Views
  • Human Nature, Relations and Development
  • Language and Communication
  • Science, Technology and Environment

 

*Students with Level 3 or above in any one HKDSE subject (other than English) only need to take four General Education elective subjects.

 

For the full list of more than 50 General Education subjects, please click here.

 

Discipline-specific Subjects

 

6 Compulsory Subjects

 

  • Advertising and Promotion 
  • Consumer Behaviour 
  • Customer Relationship Management
  • Financial Accounting 
  • Introduction to Marketing 
  • Marketing Research Fundamentals

 

2 Elective Subjects# (from the following subject domains)

 

  • Accounting
  • Banking and Financial Services
  • Business Information Systems
  • China Business
  • Event Management
  • Finance and Economics
  • Hospitality
  • Human Resources
  • International Business
  • Logistics
  • Management and Organisations
  • Marketing
  • Service Management
  • Tourism 

 

#Offering of individual elective subjects is subject to resources and quota availability.

 
Intended Learning Outcomes
 
Upon successful completion of this programme, graduates will be able to achieve its intended learning outcomes. For details, please click here.

Where will I go after HKCC?

Articulation Track Record of Graduates

 

More than 120 local and overseas bachelor's degree programmes have admitted graduates from HKCC's Associate Degree Scheme in Business. For the articulation track record of graduates, please click here.

 

Career Prospects

 

  • Advertising, Promotion and Marketing Communications
  • Customer Services, Customer Relationship
  • Marketing and Business Development
  • Marketing and Sales / Telesales, Sales Administrators
  • Marketing Research
  • Public Relations
  • Retailing and Sales Promotion
  • Services and Event Marketing