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Articulation rate nearly 90% in 2016
“Marketing Professional Series” covering ...
Keith chose HKCC’s Associate in Business (Marketing), hoping that he could acquire basic business knowledge and ...
Through student-centred training and activities, this programme will enable you to understand and apply theories and concepts of marketing and gain practical insights into the crucial contribution of marketing to business success.
Chan Kat-choi, Keith
Graduate of Associate in Business (Marketing)
Articulated into PolyU’s Bachelor of Business Administration (Hons) in Marketing
Keith chose HKCC’s Associate in Business (Marketing), hoping that he could acquire basic business knowledge and learn its practical applications, so that he could prepare himself well for further studies and career development in the business sector.
“The Associate in Business (Marketing) programme was comprehensive; it covered advertising and promotion, customer relationship management, and marketing research, etc. Lecturers encouraged me and my classmates to take part in an open advertising and promotion competition so as to apply our knowledge and to understand more about the performance level of contestants from other institutions.”
Keith also participated in the mentorship programme of HKCC which gave him invaluable opportunities to learn from business professionals and establish a social network for future career development.
You are required to take, in two years, 20 - 22 subjects in total, comprising 12 - 14 General Education Subjects and 8 Discipline-specific Subjects.
General Education Subjects
8 - 9 Compulsory Subjects
@Taught in Putonghua
~Students who are non-Chinese speakers, or whose Chinese standards are at junior secondary level or below are required to take this subject.
^Students with Level 3 or above in HKDSE English are exempted from taking this subject.
4 - 5 Elective Subjects*# (from the following cluster areas)
*Students with Level 3 or above in any one HKDSE subject (other than English) only need to take four General Education elective subjects.
For the full list of more than 50 General Education subjects, please click here.
6 Compulsory Subjects
2 Elective Subjects# (from the following subject domains)
#Offering of individual elective subjects is subject to resources and quota availability.
Articulation Track Record of Graduates
More than 120 local and overseas bachelor's degree programmes have admitted graduates from HKCC's Associate Degree Scheme in Business. For the articulation track record of graduates, please click here.